IEEE/CPMT Dinner Meeting, in the Santa Clara Valley:
"From Pong to Xbox: Packaging of Video Game Consoles"
-- Dean Takahashi, San Jose Mercury-News
Wednesday, May 17, 2006 (3rd Wednesday, this month only)
Seated dinner served at 6:30
($25 if reserved before May 14; $30 after & at door;
Presentation (no cost) at 7:30.
$25 -- Register & prepay for dinner in one step from your PayPal account or Credit/Debit Card!
Ramada Inn1217 Wildwood Ave (Fwy 101 frontage road, between Lawrence Expressway and Great America Parkway), Sunnyvale, (800) 888-3899 -- see map.
PLEASE RESERVE IN ADVANCE --
For dinner and/or meeting: by email to
Please reserve for "presentation-only", even if not attending the dinner.
Dean will speak about the hardware strategy that Microsoft pursued as it designed, manufactured and shipped the Xbox 360 video game console. In 2002, Takahashi wrote a book, Opening the Xbox: Inside Microsoft's Plan To Unleash an Entertainment Revolution, which chronicled the birth of Microsoft's first Xbox console. He is now writing a sequel to that book, dubbed The Xbox 360 Uncloaked: The Real Story Behind Microsoft's Next-Generation Video Game Console. The book will be published as an e-book by SpiderWorks as early as May. He will talk about the lessons Microsoft learned from its first attempt and how it plans to compete with Sony and Nintendo this time around.
- Speaker Biography:
Dean Takahashi is a staff writer in the Business section of the San
Jose Mercury News and author of
Opening the Xbox: Inside Microsoft's
Plan to Unleash an Entertainment Revolution. He currently writes
about semiconductor chips, video games and Microsoft for the newspaper
of Silicon Valley. He podcasts and blogs on video games for the
His book on the making of the Xbox book chronicles the efforts of a
few Microsoft renegades to convince Bill Gates to spend billions on a
bid to challenge Sony and Nintendo in the $20 billion video game
industry. The book offers an insider's view of how Microsoft
galvanized itself for one of the
biggest startups in its history. Since the book's release in April,
2002, Takahashi has been interviewed extensively in game
publications and in mainstream media such as CNBC, CNN, USA Today, the
Francisco Chronicle and the TechNation radio show. Takahashi wrote the
while covering the video games and chip beats as a senior writer at the
For most of his 18 years as a journalist he has written stories about
technology, including the video game industry for nine
years and the semiconductor industry for 11 years. Previously, he
worked at the Wall
Street Journal's San Francisco bureau, the San Jose Mercury News, the
Angeles Times Orange County edition, the Orange County Register and the
Dallas Times Herald.
He has won several journalism awards, including Best Technology Writer
of 2005 for the San Francisco Publicity Club, co-winner of the Society
of Professional Journalists Northern California Chapter award for hard
news writing in 2005, and a second place award on opinion writing for
the Peninsula Press Club in 2005.
He was co-winner of an award for investigative journalism for a series
of stories on chip theft in the San Jose Mercury News in 1996.
Takahashi has been an active member in the past of the Asian American
Journalists Association. He was president of the Los Angeles chapter
of AAJA for two years and recipient of the national organization's
prestigious special recognition award.
Currently he is writing an e-book on the making of the Xbox 360. Due in
May, the e-book is entitled: The Xbox 360 Uncloaked: Inside the Real
Story of Microsoft's Next-Generation Video Game Console.
When he has time, he's an avid gamer. He lives in the suburbs of San
If you are not on our Chapter's regular email distribution list
for meeting anouncements, you can easily be added!
Please send an Email to
and let me know you'd like email distribution.
Last updated on