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"Optoelectronics Technology: New and Exciting Markets in Consumer and Entertainment" -- Michael Lebby, President and CEO, Optoelectronics Industry Development Association (OIDA)

Presentation Slides: "Optoelectronics Technology: New and Exciting Markets in Consumer and Entertainment" (2.2 MB PDF)

--> Wednesday, January 10, 2007

  • Seated dinner served at 6:30 ($25 if reserved before January 7; $30 after & at door; vegetarian available)

  • Presentation (no cost) at 7:30.

    Ramada Inn

  • 1217 Wildwood Ave (Fwy 101 frontage road, between Lawrence Expressway and Great America Parkway), Sunnyvale, (800) 888-3899 -- see map.


  • For dinner and/or meeting: by email to Janis Karklins
  • Please reserve for "presentation-only", even if not attending the dinner.

    The total optoelectronics components and enabled products grew 20% in 2005 to $364 billion, from $304 billion in 2004. Components grew 17% in 2005 to $104 billion, from $89 billion in 2004. When flat panel displays are excluded as components, components grew 10% in 2005 to $30 billion, from $27 billion in the previous year. Enabled products grew 21% to $260 billion in 2005, from $215 billion in 2004.

    The driving engine for these numbers has again been the successful penetration of display-based products and technologies into both the consumer and computer markets, as it was in 2004. The products with the strongest growth were liquid crystal display (LCD) TVs (79%) and camera phones/personal digital assistants (PDA) (41%). Within the components segment, much of the growth has been driven by solar cells (24%), display modules (20%), and sources and detectors (10%). The sources and detectors segment includes optoelectronics components with strong growth rates such as image sensors (26%), nondiode lasers (9%), and diode lasers (6%). All segments exhibited growth in 2005 except optical storage media, which declined (3%) due to strong competition.

    Optoelectronics technology has demonstrated remarkable flexibility in influencing new applications. Examples from 2005 include:

    • The development of flat panel displays that are used in computers and television achieved $74 billion in 2005 growing nearly 20% over 2004, and is a good indicator that this is indeed a vibrant application. The use of small displays in mobile handheld devices has grown quickly and has opened up new opportunities. Optoelectronic packaging has leveraged this market especially the innovations around the use of HBLED as backlighting.
    • The development of high-brightness light emitting diodes (HB LED) is expected to provide new market opportunities in large signs, signals, general illumination, and in the automotive segment for both passenger and industrial vehicles. The use of HB LEDs for backlighting displays, especially small displays for handhelds, is growing quickly and allowing the innovation of ceramic materials to be used in thermally sensitive packaging platforms.
    • The imaging array sensor has enabled digital cameras and the technology is placing strong pressure on the traditional photography industry. The camera phone is one area that grew quickly in 2005 and is providing an opportunity to leverage digital technology in different applications. As cameras in mobile phones are becoming popular, the use of white HB LEDs for camera flash to replace filament flash expected to become the norm in 2006.
    • Diode lasers were historically designed for optical communications. With the growth in diode laser-based optical storage, however, product revenue has now exceeded those for the more expensive communications lasers. Advances in optical disk technology with blue diode lasers are expected to fuel the growth of DVD players. Optical storage pricing for standard compact disc (CD) and digital versatile disc (DVD) lasers suffered in 2005 and affected revenue growth.
    • Recent OIDA workshops on 100Gbps and micro-optoelectronic packaging are beginning to bring the commercial industry together to address high performance, low cost integrated packaging issues. A number of integrated technical solutions both at the device and packaging level have opened new opportunities at 100Gbps data rates.

    In conclusion, the optoelectronics is quickly penetrating a number of products across many markets, with a trend toward convergence. Optoelectronics technologies are utilized in products that span communications, computing, and consumer/entertainment. A significant enabler driving convergence is the LCD flat panel display, which is today found not only in notebook personal computers (PC), but also in televisions, mobile cellular phones, PDAs, and desktop monitors. A number of specific types of applications that are particularly dependent upon optoelectronics have strong potential for market growth in 2006. These include the Internet and computing, cellular telephony, wireline telecommunications, and emerging applications such as games, healthcare, and sensors.

    Speaker Biography:
    Michael Lebby, OIDA’s former executive director, was elected as the new president and CEO of OIDA on February 17, 2006. His career has spanned all aspects of the optoelectronics business ranging from research and development, manufacturing, and finance, to sales, marketing, and investing. He holds more than 170 U.S. patents issued in optoelectronics.

    In 1985, Lebby’s research took him to AT&T Bell Laboratories, followed in 1989 by a move to Motorola's Phoenix Corporate Research Laboratory in Phoenix, Arizona. Early in 1997, he became an R&D Business Technology Development Manager where he managed all aspects of advanced technologies in corporate R&D.

    In 1998, Lebby joined AMP as a member of the Global Optoelectronics Division's management team. At AMP he was responsible for growing the fiber optic datacom and telecom business through external interactions that included mergers, acquisitions strategic alliances, and technical strategic planning. During the summer of 1999, Lebby joined Intel as a corporate investor and was responsible for sourcing, negotiating, and closing private placement equity deals in the optical networking, component, and semiconductor arenas.

    In 2001, Lebby founded a new fiber optics company, Ignis Optics, where he served as the CEO, President, and Board Member in addition to acting VP of Sales, Marketing and Business Director during the growth phases. Ignis Optics was acquired by Bookham Technology in October 2003 and Lebby became responsible for corporate and technical strategy at Bookham Technology.

    Dr. Lebby joined OIDA as Executive Director in early 2005. He was elected an IEEE Fellow for contributions to optoelectronics technology.

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